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Product innovation involves the introduction of a new product that is new or substantially improved. This might include improvements in functional characteristics, technical abilities, ease of use, or any other dimension.
"An important distinction is normally made between invention and innovation. Invention is the first occurrence of an idea for a new product or process, while innovation is the first attempt to carry it out into practice" (Fagerberg, 2004)
Comfort's Innovative Products
- Bio-magnetic girdles
- Warm and CoolŪ body solutions
- Compression underwear
- Health care girdles and control wear
- Pregnancy and maternity underwear
- Large and plus size underwear
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